Prepare for Listing
Repair
You may have gotten used to the cracks in the walls and adjusted to the broken air conditioner, but these are things that could deter a prospective buyer. If you have hardwood floors that need refinishing, be sure to get it done—hardwood is a huge selling point. Buyers like to snoop around, so be sure to fix any sticky doors or drawers as well. Finally, don’t forget to address any issues with the exterior—fences, shingles, sidewalks, etc. After all, without curb appeal, some buyers may never get to see the inside.
Neutralize
You want buyers to see themselves in your home. If your living room has lime green shag, wood-paneled walls, and all your collectibles and personal photographs, this will be much harder for them to do. Try replacing any bold color choices in your floors and walls with something more neutral—beiges, tans, and whites. Repainting and reflooring will make everything look fresh and new, and help prospective buyers imagine all the possibilities. If you are on a tight budget a fresh coat of paint can go along way.
Stage
Once your house is clean and updated, it’s time to play dress up. Home stagers can add small details and décor touches that will bring out the possibilities in the various spaces in your home: lamps, mirrors, throw rugs and pillows, flowers, decorative soaps and towels, patio furniture. Home staging can be particularly useful if your home is especially old or if the exterior looks dated. Think of it as a little mascara and rouge—if it’s done right, you notice the beauty, not the makeup.
Listing Services
Consultation
Initial meeting to understand your goals, timeline, and expectations.
Home Valuation
Accurate assessment of your home’s current market value, with an in-depth review of similar homes recently sold in your area.
Preparing for Listing
Hands-on support to obtain quotes, coordinate updates, repairs, cleaning, and staging to ensure your home shows its absolute best to achieve a quicker sale at a higher price. We also provide guidance on which improvements provide the highest Return on Investment.
Professional Photography & Virtual Tour
High-quality, polished images that make your listing stand out. A 3D virtual tour provides an interactive, immersive experience, allowing buyers near and far to explore your home with ease. When appropriate, drone photography is also used to highlight your home’s exterior, lot, and surrounding neighborhood.
Professional Factsheets
Attractive, informative marketing materials with key features and property details.
Online & Print Advertising
Widespread exposure on MLS, Zillow, Trulia, Realtor.com, and other major platforms. Strategic placements in newspapers and magazines for additional reach.
Open Houses & Private Showings
Strategically planned to showcase your property in the best light, generate interest, and address any buyer questions or concerns.
Guidance Throughout the Process
Step-by-step support to navigate each phase of the transaction with confidence.
Expert Negotiation Advice
Skilled representation to protect your interests and help secure the best possible outcome.
3D Virtual Tour
Factsheets & Floor Plans
Everything you need to sell a home
Ready to find out more?
